The PLASMA collection comes from a strong connection between the ability and profound skill in winemaking and the talent and expressiveness required to create works of contemporary art. The idea originates from a reflection on EMPTINESS and FULLNESS, with the intention of uniting art and wine to EMOTIONS and positive sensations.
This is how the PLASMA project came about. The label on the bottle no longer represents the entrepreneur, the territory or a brand, but it is a work of art that creates an individual emotion, a feeling, giving the product a voice and then it is the wine itself that mirrors these messages.
ESTER CROCETTA, an Abruzzese visual artist, has invited the wine expert, LORIANO DI SABATINO to create a special selection of wines that match her works of art, so that the sensations that she wishes to express are rendered effective and real, even via wine. The final interpretation is left up to the taster. He or she will be able to meet with the wine expert and the artist and judge for him or herself. A few words, just colours and sensations. Tasting whilst looking at a painting, you can admire the artist’s talent without filters of vintage, appellation, coats of arms. Just freedom!